Despacito: The Marketing Strategy Secrets Behind Luis Fonsi's Global Hit

The incredible global success of 2017’s ‘Despacito’ by Luis Fonsi and Daddy Yankee has been an amazing phenomenon to behold… but was it a happy accident, or an extremely well executed strategic success?

Well, kind of a bit of both really. In this video we break down the various factors and details of the marketing strategy and industry conditions that lead to a Spanish language song for the first time in history topping the US Billboard Charts for over 16 consecutive weeks!

The marketing campaign for Despacito was an extremely well planned and executed campaign, helped along by excellent market conditions and a cultural context that lead significance to the symbolism of a Spanish song topping the charts during the Trump-era.

Let me know what you think about this video and please tell me in the comments below what your most recent marketing strategy was for your own release. Let’s get some conversation going!